The featured books include:
* Crossing the Chasm by Geoffrey Moore
* The Popcorn Report by Faith Popcorn
* The Anatomy of Buzz by Emanuel Rosen
* Purple Cow by Seth Godin
* Relationship Marketing by Regis McKenna
* Don’t Think Pink by Lisa Johnson and Andrea Learned
* Renovate Before you Innovate by Sergio Zyman
* The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.